[WinMac] Re: DTP and HTML files [WAS:Re: Desktop Publishing Tools]


Daniel L. Schwartz(expresso[at]snip.net)
Sat, 20 Mar 1999 22:40:56 -0500


At 08:30 AM 3/20/99 -0500, Alex replied to me:

>Stop whining. That's the way this business is.
>
>In response to the above, I'M the one who knows how to do his job but,
>again, I wouldn't hire a graphic artist that keeps his files neat but
>does shitty graphic design. At the end of the day clients don't care
>about you or I or if we had to suffer while their design was getting
>done, just how it turned out.
>
>Don't like it? Change professions.
>
>You don't have to give me lengthy sermons on why it's important to keep
>things simple and know what you're doing, I know that from working on
>both sides of the fence.
>
>> These rules apply equally for Web page (HTML) as well as Desktop
>>Publishing (PostScript®), since the underlying fundamentals are virtually
>>identical!
>
>The underlying principals are very different, if you'd done either you
>would know. But the tidiness rule can actaully apply to everything in
>life.
>
>Alex Dearden
>pata@doglover.com

        Well, Alex: I've hand-coded both PostScript (in 1983, before not only
PageMaker but also the Mac was introduced), along with HTML. [BTW, I
actually had PCL4 working on a Mac.] I suggest you start with the basics,
before jumping to conclusions... Remember, you need to crawl before you
walk; and walk before you run.

        You can have a fancy car (like a Jaguar); but if it's broken down by the
side of the highway then the Buick will get you there.

DISCLAIMER: I'm not standing up for bad design. But if the underlying
foundation (file structure) is rotted out, then it will collapse under the
weight of making it viable for commercial production.

        Yours truly,
        Daniel L. Schwartz,
        Electrical Engineer.

        Dan's Macintosh Consulting
        239 Great Road
        Maple Shade, NJ 08052

        609-642-7666

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