[WinMac] Fwd: Re: DTP files [WAS:Re: Desktop Publishing Tools]

Alex Dearden(pata[at]tampabay.rr.com)
Sat, 20 Mar 1999 08:30:29 -0500

> Dear Alex,
>
> So YOU'RE the one who created those files that crashed the RIP at deadline!
>
> ... And YOU'RE the one that created a 3 column 60 row price list table in
>QX with 180 text boxes, making editing virtually impossible!
>
> ... And YOU'RE the one that inserted a 23 MB TIFF into a document, rotated
>it 90 degrees and then cropped out two-thirds of it, causing the proofing
>RIP to choke!
>
> And **I'M** the one that takes the blame when a deadline is missed because
>the artist didn't know even the basics of page layout!

Actually no. I take the blame too because those idiots call me for help
and blame it on everything (computer, RIP, printer, network) but
themselves and the fact that they don't know what they're doing. So what?
Stop whining. That's the way this business is.

In response to the above, I'M the one who knows how to do his job but,
again, I wouldn't hire a graphic artist that keeps his files neat but
does shitty graphic design. At the end of the day clients don't care
about you or I or if we had to suffer while their design was getting
done, just how it turned out.

Don't like it? Change professions.

You don't have to give me lengthy sermons on why it's important to keep
things simple and know what you're doing, I know that from working on
both sides of the fence.

> These rules apply equally for Web page (HTML) as well as Desktop
>Publishing (PostScript®), since the underlying fundamentals are virtually
>identical!

The underlying principals are very different, if you'd done either you
would know. But the tidiness rule can actaully apply to everything in
life.

Alex Dearden
pata@doglover.com

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This archive was generated by hypermail 2.0b2 on Sat Mar 20 1999 - 17:31:59 PST